PoeticMetric Blog

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Google Deprecates Universal Analytics: Why and What Do You Need to Do About It?

April 12, 2022

Google Deprecates Universal Analytics: Why and What Do You Need to Do About It?

Google updates have switched the script on business owners before, but this is an important switch, and everyone needs to pay attention.
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Spies or Lies: How does Instagram Know what I am Thinking?

December 28, 2021

Spies or Lies: How does Instagram Know what I am Thinking?

Instagram advertising is notorious for its accuracy, which can be alarming at times. It is very likely that the dress you discussed with your friend last night, or the movie you recommended seeing to your sweetheart, will show up there. This led to many crazy suspicions that Instagram might be eavesdropping in on you.
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What are UTM parameters and how to use them (efficiently)?

December 20, 2021

What are UTM parameters and how to use them (efficiently)?

Have you ever wondered why most website URLs look like they were written by somebody who fell asleep on their keyboard before the job was done?
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The Dirty History of Behavioral Marketing

December 12, 2021

The Dirty History of Behavioral Marketing

It's difficult to remember a time before the internet, because of what a crucial place it holds in our modern-day society. But if you do cast your minds back, you'll remember that the advertising and marketing that you received was targeted towards the masses.
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Surveillance Capitalism

December 3, 2021

Surveillance Capitalism

The digital revolution's ongoing advancements can be spectacular. Experts caution, however, that the lights, bells, and spectacles could be so distracting that consumers fall prey to the ways high-tech companies use consumer data for their gain.
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Ensuring Online Safety: The Importance of Online Privacy

November 18, 2021

Ensuring Online Safety: The Importance of Online Privacy

Online privacy might feel nearly non-existent in the age of hashtags, likes, tweets, shares, and snaps. This concern has increased as browser history and personal information is all in danger when using the internet.
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